Privacy Policy

Effective date: 01 January 2026

Website: Tafikapoloclub.com
Business: Tafika

1. Who we are

Tafika operates Tafikapoloclub.com and provides polo holidays, accommodation, polo school experiences, events, and related hospitality services in South Africa.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at:

Email: info@tafika.co.za
Phone: +27 (79) 359 4838
Address: Tafika Farm, Redford Road, The Crags, Plettenberg Bay, 6602

2. The information we collect

We may collect and process the following personal information:

your name
email address
phone number
country or location
booking or enquiry details
travel preferences
polo experience level
accommodation preferences
dietary requirements
height and weight where relevant for horse-riding suitability and planning
marketing preferences
any information you include when you contact us or submit a form

We may also collect technical information when you use our website, such as:

IP address
browser type
device information
pages viewed
time spent on pages
referral source
cookie identifiers
actions taken on our website, such as form submissions or button clicks

3. How we collect your information

We collect personal information when you:

submit an enquiry form
request a quote, brochure, or itinerary
make a booking or booking enquiry
sign up for marketing updates
contact us by email, phone, WhatsApp, or social media
browse our website
accept cookies on our website

We may also receive information from advertising and analytics partners, including Meta and Google, where permitted.

4. How we use your information

We use your information to:

respond to enquiries
prepare quotes, itineraries, and booking options
manage bookings and guest services
communicate with you before and after your stay
tailor experiences based on your interests or experience level
improve our website, services, and customer experience
measure the effectiveness of our advertising
show relevant ads to people who have visited our website or engaged with our content
comply with legal and regulatory obligations

5. Legal basis for processing

Where applicable, we process your personal information:

with your consent
to take steps at your request before entering into a booking or contract
to perform a contract with you
to comply with legal obligations
where we have a legitimate business interest in operating, improving, and marketing our services, provided this does not override your rights

6. Cookies, tracking, and online advertising

Our website may use cookies and similar technologies to operate properly, understand website usage, and support advertising and remarketing.

These technologies may include:

essential website cookies
analytics cookies
Meta Pixel or similar Meta business tools
Google Ads cookies
Google Analytics or related Google measurement tools
remarketing or audience-building tags

We use these tools to understand how visitors use our website, measure ad performance, and show relevant ads on platforms such as Facebook, Instagram, Google Search, YouTube, and websites in Google’s advertising network. Google requires advertisers using remarketing/data segments to disclose that third-party vendors, including Google, may use cookies or device identifiers to show ads based on past visits to a site. Meta’s business tools are used to track customer actions, build audiences, and optimise campaigns.

Where required by law, we will ask for your consent before placing non-essential cookies or using advertising-related tracking technologies. Regulators including the ICO state that online advertising cookies and similar technologies require consent, and that consent cannot be bundled into a hard-to-find privacy policy alone.

7. Meta advertising

We may use Meta advertising tools, including the Meta Pixel, to help us:

measure website actions after someone clicks or views our ads
understand audience interests
create custom or similar audiences
deliver relevant advertising on Facebook and Instagram
improve and optimise our campaigns

This may involve sharing limited website event data with Meta. We do not knowingly send prohibited or sensitive information through Meta business tools. Meta’s own business guidance says businesses must ensure prohibited information is not shared through the Pixel or other business tools.

8. Google Ads and Google Analytics

We may use Google Ads, Google Analytics, and related Google tools to:

understand how users find and use our website
measure ad performance and conversions
build remarketing audiences
show relevant ads to previous website visitors
improve our website and marketing campaigns

Google states that advertisers using remarketing should disclose that third-party vendors, including Google, use cookies and/or device identifiers to serve ads based on a user’s past visits to a website or app. Google also provides user controls for personalised advertising.

9. Direct marketing

With your consent where required, we may send you marketing communications about polo holidays, accommodation, events, seasonal offers, and related services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

10. Sharing your information

We may share your information with trusted service providers where necessary to run our business, for example:

website hosting providers
booking and form software providers
analytics providers
advertising platforms such as Meta and Google
email and CRM providers
payment providers
professional advisers or legal/compliance providers
operational partners involved in delivering your stay or booking

We do not sell your personal information.

11. International transfers

Some of our service providers may store or process personal information outside South Africa. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place and that your information is handled securely and lawfully.

12. Data retention

We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including managing enquiries, bookings, legal obligations, record-keeping, and resolving disputes.

When we no longer need the information, we will securely delete, destroy, or de-identify it where appropriate.

13. Security

We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. POPIA requires responsible parties to secure the integrity and confidentiality of personal information by taking appropriate, reasonable measures.

14. Your rights

Subject to applicable law, you may have the right to:

access the personal information we hold about you
ask us to correct inaccurate or incomplete information
request deletion of your information in certain circumstances
object to certain processing
withdraw consent where processing is based on consent
complain to the relevant data protection regulator

To exercise any of these rights, contact us using the details above.

15. Third-party websites

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices of those third parties, and you should review their privacy policies separately.

16. Children

Our website and services are not intended to knowingly collect personal information from children without appropriate permission or lawful basis. If you believe a child has provided personal information to us improperly, please contact us so we can take appropriate action.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date.

18. Contact us

If you have questions about this Privacy Policy or how we handle personal information, please contact:

Email: info@tafika.co.za
Phone: +27 (79) 359 4838
Address: Tafika Farm, Redford Road, The Crags, Plettenberg Bay, 6602